Jonathan Andrew Holborn

Administers web services for critical state government properties, ensuring high performance, accessibility, and security compliance while leading cross-functional initiatives.

• Spearheaded the comprehensive rebuild of Xpressga.com, enhancing performance, accessibility, and security compliance for 44 counties and over 30,000 monthly users.
• Directed cross-functional collaboration between PR teams, IT, and executive leadership to define success metrics, optimize content workflows, and accelerate campaign delivery times.
• Oversaw the integration and governance of multiple state web properties (e.g., PeachPass.com, SRTA.ga.gov) to ensure consistent branding and an optimal user experience across platforms.

Provided strategic digital product and UX consulting to diverse clients, driving engagement, acquisition, and operational efficiencies through full-stack solutions.

• Directed end-to-end product development for "The Daily Wriggle" (React/Next.js, Sanity CMS), achieving measurable increases in user engagement via strategic editorial optimization.
• Led comprehensive digital strategy for two medical spa launches, integrating booking platforms and social media to significantly accelerate customer acquisition.
• Managed an enterprise e-commerce transformation, integrating WooCommerce, RevelPOS, ShipStation, and Salesforce across 6,000+ SKUs to streamline operations and sales processes.

Directed brand, marketing, and UX initiatives for a creative studio, delivering digital transformation and growth strategies for diverse clients.

• Managed full digital transformation projects for SMBs, startups, and high-profile entertainment clients, aligning technical builds with strategic brand and market objectives.
• Executed multi-channel marketing campaigns (social, email, paid ads) that generated up to 3x monthly revenue growth for lifestyle brands.
• Led technical teams in developing complex digital funnels, significantly improving operational efficiency and user engagement.

Developed and modernized critical admissions and portal systems, enhancing user experience and operational efficiency for a leading medical institution.

• Modernized the admissions system for 6,000+ users, introducing online payments and automated communications, resulting in annual savings of 7,500+ hours and $150K.
• Led a comprehensive portal redesign, leveraging data analytics and UX research to successfully double user satisfaction scores.